Brand assets
logos & usage.
The Vvvroom wordmark, monogram, and app icon — in SVG and PNG, drawn for light and dark backgrounds. Use these files as they are; the guidelines below keep the brand consistent wherever it shows up.
Download all assets (.zip)Wordmark
Wordmark — square
Square — single color
No background, inherits currentColor. SVG only — a PNG would bake in one ink.
Monogram
Token symbol
The VAI token symbol — a circular coin carrying a kinetic motion-blur trail of the Vvvroom v. Built for wallets, token lists, and ticker rows. It is deliberately circular and has no square variant.
Usage
Do
- Keep clear space around the logo equal to the height of one “v”.
- Use the light-background files on light surfaces and the dark files on dark — don’t recolor one to fake the other.
- Scale the wordmark no smaller than 96px wide, the monogram no smaller than 24px.
- Prefer SVG. Reach for PNG only where SVG isn’t supported.
Don't
- Don’t stretch, rotate, skew, or re-space the letterforms.
- Don’t add shadows, gradients, outlines, or effects.
- Don’t recolor the mark outside the palette below — use the single-color file if you need one ink.
- Don’t place the logo on a busy image, or on a color that leaves it under 4.5:1 contrast.
- Don’t rebuild the wordmark by typing “vvvroom.ai” in Archivo Black — use the file.
Color
Monochrome by design — steel is the only chromatic accent. Semantic green, amber, and red appear for status only.
#4F5C78
Steel 600
Accent — light theme
#8B95A8
Steel 400
Accent — dark theme
#0A0F1C
Ink 900
Dark canvas · primary text on light
#F6F8FC
Pearl 100
Light canvas · primary text on dark
Typography
All four faces are open source and available from Google Fonts.
Fraunces
Display — italic 600. Headlines only.
Hanken Grotesk
Body — all running text and UI.
JetBrains Mono
Data — labels, figures, machine register.
Archivo Black
Wordmark only — italic, 0.85× width. Never headings.
Using the marks in a way these guidelines don't cover? Get in touch before you publish.